Letter to myself about quirky vintage/retro store
Today I walked by this vintage/ charity shop in Spring street in London ( close to Paddington). It was closed. The window display looks extremely promising: from the Grace Kelly lookalike dress in the…
Dear myself,
you blogged this over 6 months ago and you still have not gone to that quirky store. Go on, you have a job now maybe just maybe you could go and give it a glimpse? Although it is a bit out of your way… But hey about time for a new London adventure?
I will try to keep you posted whether I go or not and give you some feedback.
20s
Nope, this is not a blog post on my love for the 1920s era. It is more of a personal post about the confusion I feel the 20s are. And no it is not a Girls loving like post of ‘why won’t my parents give me money’ and love problems, luckily I am beyond that thinking sphere/ those problems- frankly I am sad that people recognise themselves in those characters and that is how our generation is seen. As my avid followers- if you exist- may have noticed my absence from tumblr has catapulted downwards ever since my move to London. An MA, internships, job and a social life are hard to juggle, and I barely manage to maintain those, so when I arrive home all I feel like doing is fall onto bed. I wonder how other bloggers do it. I met Susie Bubble at the Vogue Festival yesterday, I should have asked her, instead I took a picture to document it. ( Later checked out her blog and turns out my cover picture from last year’s festival was on her blog.. yet she did not recognise me! :P ). But back to the subject. As I was browsing through the stores on Oxford Street ( I call it research for my course, and it is actually true) I realised that when I was 18 I knew all the collections from Zara and H&M ( my then favourite stores), I was more determined on the direction I was taking and well I felt life was magical. Luckily I still am amazed at the beauty of life and I like to believe that the centre of my bubbly personality has not altered too much. But now having known the worry of making rent and realising soon I will need to sustain my lifestyle without the help of loans and parents the worry is kicking in and I feel that 18 year old savvy girl slipping away and I am desperate to hold onto her. Hence my internal struggle. Let me develop further. I recently found out that in a group work i annoyed a friend. If I can still call her friend. As she refused to tell me how I might have annoyed her I wondered : why even bother saying if you won’t explain it to me ?I nagged her about it for about 10 mins and then I slowly realised I actually genuinely did not care. I do believe honesty is the best policy but sometimes stirring things is worse ( I still do not understand why she told me I had annoyed her and somehow no longer see her as the friend I perceived her to be) . 18 year old me would have cried about it and would have not been able to give a group presentation 2 hours later. The reason I asked for a reason was more because I felt I needed to know and well I am curious, not because I cared. In your 20s you are learning to not care as much about petty things ( because frankly she had annoyed me too but I had let it go balancing the positives of her work towards the project and not wanting to cause drama- there is already too much drama at fashion school). Of course the 18 year old me inside me is annoyed, and although so far in this post it may appear I am only writing because of this incident, let me reveal something , when I started writing I had no clue I was going to dwell into that silliness. So far 20s are winning points since I perceive this as a mature improvement ( oh gosh I sound like a teenager again “I want to be seen as mature” ) . Enter the 18 year old / younger me debacle. As I was looking at an Accessorize necklace with a camera decorated with flowers I thought that is so me ! And then I questioned it: last time I picked up my SLR was over two weeks ago (I often lug laptop and books around so my phone serves as snapshot taker) as for the flowers I do still have a slight obsession with floral patterns ( although they are now battling a recent-ish bow obsession) . Do I still want to be a part time photographer cos frankly I am not acting like it. I do. When I feel the camera in my hand I am in control, the thrill of developing prints in the darkroom is something I do still crave but is it possible to do it part time and not be an amateur? You may wonder why am I dwelling into all this inner questioning? Well my dissertation proposal is due in two weeks(!) and we have been advised to choose a topic that will be interesting for employers. I chose a subject related to sustainability and intend to pursue it but am unsure of the direction. Do I want sustainability to be the norm? Is it possible? I did one year of shopping only sustainably ( jeans and shoes excluded) and am still attempting but sadly mainly failing; i do have some new vintage pieces and a few conscious collection pieces -among which a conscious exclusive dress (<3) but I also have bought some high street items. How can this whole system be changed inside out? People died in Bangladesh while making clothes to sustain an aspect of our current fashion system and yet the Uttoya incident shocked me more because it felt closer to home. But as they said at the Vogue Festival ” our clothes carry the stories of the people who made them” -shouldn’t this affect me more? The 18 year old inside me naively was imagining restyling her whole wardrobe in Zara. Sounds like I have a split personality. I do not but I feel there is a fight inside of me as well as a question: do I have to choose a side? Do I have to choose fashion branding/ marketing/ consultancy over fashion photography? Do I have to choose sustainability over high street or can I mix it ?? Vivienne Westwood says that what matters is that you shop a piece you will love forever, which is all I ever tend to do. And this leads to my before last question which may explain the whole post: why is it that at 23 I feel more lost about most aspects of my life than at 18? And why am I fighting so hard to not let go of that stubborn 18 year old?
L’eau chaude n’oublie jamais qu’elle a ete froide
Warm water never forgets it used to be cold
Elle FranceVideo by Antithesis - A slow fashion brand based in London. Amazing way of being practical, versatile and stylish. The only thing missing? Some extra colours! There is an excess of black in people’s wardrobes… The designer is a graduate from LCF. Do I need to say more?
—
G.K. Chesteron All things considered, 1908
from the Book the Classic Fairytales Iona and Peter Opie
Commercial add of L’eau de Nina Ricci
Eve Parallel. Maze. Princess gown. Mirror bringing into parallel dimension
The title + virtual mixed with reality- a typical overlap present in fairytales.
Frida Gustavsson for Nina L’Eau Fragrance by Eugenio Recuenco
Note: Eugenio Recuenco is the same photographer that did series of fairytales for Vogue Spain is the photographer of this ad.
The Barneys Electric Holiday video is last season’s news- afterall it was the holidays season and now we are all focused on Fashion weeks upcoming and Valentine’s day. However, it is a perfect example of a marketing communication tool used perfectly well. Why?
1. Popular culture: Disney always attracts attention for many different types of consumers; mothers who want to go shopping and take their children can promise them to take them to the store that made the Disney cartoon. Others are reminded of their childhood, and frankly few people ever get over their Disney love. A disney campaign attracts the media. ( As you may have noticed not only Barney’s used the Disney collaboration for the holiday season, across the pond department store Harrods used the more traditional tool of Visual Merchandising by having a Princess themed window display.)
2. Celebrities: Once I read an interview in which someone stated that you knew you were a celebrity when the Simpsons had created your cartoon character version. Is Disney aiming for a similar technique? A video starring regular FROWs, fashion royalty ( Anna Della Russo, Franca Sozzani, Alber Elbaz of Lanvin, the Sartorialist…) and media celebrities ( Sarah Jessica Parker, Lady Gaga..) made into cartoon version will definetly attract the attention of bloggers and journalists creating more publicity. A great PR stunt.
3. Criticism: Disney could have avoided making the arch that slims and elongates the characters into model shape especially considering it spares no one even the already flawless Princesses. Let’s face it: that move was partly to attract criticism and scandal. The more the video is discussed, the more it goes viral. No publicity is bad publicity.
4. Designer names: Minnie Mouse cannot go on a catwalk wearing an imaginary designer, what kind of publicitiy is that? Real designer names were involved (Dolce & Gabbana, Lanvin, Balenciaga) and at the end of the video every style is shown ( The cruella de Vil one is quite comical). The details and the creativity in this project involved makes it worth watching twice, the idea that Snow White is wearing an apple patterned dress by Nina Ricci which ties in the fairy tale as well as Nina Ricci’s aesthetic- her perfumes are sold in apple bottles and all her ads feature apple trees.
5. Embarrassment is spared if you did not recognise or spot one of the celebrities in the video as they are all illustrated at the end. And frankly, I might recognise some more faces in the fashion pages in the future ( I did not know what the editor of WWD looked like, I only read the online version).
I would have loved to see even more characters made into models (Donald Duck for one) or Tinkerbell to wear a different outfit (although I have always loved her outfit- especially her shoes- how do they not fly off her??). But overall it is a great video. MY surprise? It has had less views than Cute story ( recently released short cartoon by Disney for Valentine’s Day) despite having been around longer.
P.S. Does anyone else wonder whether this is the last thing Nicholas Ghesquiere designed for Balenciaga?
