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Friday, May 3, 2013 Sunday, April 28, 2013

20s

Nope,  this is not a blog post on my love for the 1920s era.  It is more of a personal post  about the confusion I feel the 20s are. And no it is not a Girls  loving like post of ‘why won’t my parents give me money’ and love problems, luckily I am beyond that  thinking sphere/ those problems- frankly I am sad that people recognise themselves in those characters and that  is how our generation is seen. As my avid followers-  if you exist-  may  have noticed  my absence from tumblr has catapulted downwards ever since my move to London. An MA, internships, job and a social life are hard to juggle, and I barely manage to maintain those,  so when I arrive home all I feel like doing is fall onto bed. I wonder how other  bloggers do it. I met Susie Bubble at the Vogue Festival  yesterday, I should have asked her, instead I took a picture to document it. ( Later checked out her blog and turns out my cover picture from last year’s festival  was on her blog.. yet she did not recognise me! :P ).  But back to the subject. As I was browsing through the stores on Oxford Street ( I call it research for my course,  and it is actually true) I realised that when I was 18 I knew all the collections from Zara and H&M ( my then favourite stores), I was more determined on the direction I was taking and well I felt life was magical. Luckily  I still am  amazed at the beauty of life and I like to believe that  the centre of my bubbly personality  has not altered too much. But now having known the worry of making rent and realising soon I will need to sustain my lifestyle without the help of loans  and parents the worry is kicking in and I feel that 18 year old savvy girl slipping away  and I am desperate to hold onto  her. Hence my internal struggle. Let me develop further. I recently found out that in a group work i annoyed a friend. If I can still call her friend. As she  refused to tell me how I might have annoyed her I wondered :  why even bother saying if you won’t explain it to me ?I nagged her  about it for about 10 mins  and then I slowly realised I actually genuinely did not care. I do believe honesty is the best policy  but sometimes stirring things is worse ( I still do not understand why she told me I had annoyed her and somehow no longer see her as the friend I perceived her to be) . 18  year old me would have cried about it and would have not been able to give a group presentation 2 hours later. The reason I asked for a reason was more because I felt I needed to know  and well I am curious, not because I cared. In your 20s you are learning to not care as much about petty things ( because frankly she had annoyed me too but I had let it go balancing the positives of her work towards the project and not wanting to cause drama- there is already too much drama at fashion school). Of course the 18 year old me inside me is annoyed, and although so far in this post it may appear I am only writing because of this incident, let me reveal  something , when I started writing I had no clue I was going to dwell into that silliness. So far 20s are winning points since I perceive this as a mature improvement ( oh gosh I sound like a teenager  again “I want to be seen as mature” ) .  Enter the 18 year old / younger me debacle. As I was looking at an  Accessorize necklace with a camera decorated with flowers I thought that is so me ! And then I questioned it:  last time I picked up my SLR  was over two  weeks ago (I often lug laptop and books  around so my phone serves as snapshot taker) as  for the flowers I do still have a slight obsession with floral patterns ( although they are now battling a  recent-ish bow obsession) . Do I still want to be a part time photographer cos frankly I am not acting like it. I do. When I feel the camera in my hand I am in control, the thrill of developing prints in the darkroom is something I do still crave but is it possible to do it part time and not be an amateur?  You may wonder why am I dwelling into  all this inner questioning? Well  my dissertation proposal is due in two  weeks(!) and we have been advised to choose a topic that will be interesting for employers. I chose a subject related to sustainability and intend to pursue it but am unsure of the direction. Do I want sustainability to be the norm?  Is it possible? I did one year  of shopping only sustainably ( jeans and shoes excluded) and am still attempting but sadly mainly failing; i do have some new vintage pieces and a few conscious collection pieces -among which a conscious exclusive dress (<3) but I also have bought some high street items. How can this whole system be changed inside out? People died in Bangladesh while making clothes to sustain an  aspect of our current fashion system and yet the Uttoya incident shocked me more because it felt closer to home. But as they said at the Vogue Festival ”  our clothes carry the stories of the people who made them”  -shouldn’t this affect me more?  The  18 year  old inside me naively was imagining restyling her whole wardrobe in Zara.  Sounds like I have a split personality. I do not but I feel there is a fight inside of me as well as a question: do I have to choose a side? Do I have to choose fashion  branding/ marketing/ consultancy over fashion photography? Do I have to choose sustainability over high street  or can I mix it ?? Vivienne  Westwood says that what  matters is that you shop a piece you  will love forever, which  is all I ever tend to do. And this leads to my  before last question which may explain the whole post: why is it that  at 23 I feel more lost about most aspects of my life  than at 18?  And why am I fighting so hard to not let go of that stubborn 18 year old?

Monday, February 11, 2013

L’eau chaude n’oublie jamais qu’elle a ete froide

Warm water never forgets it used to be cold

Elle France
Sunday, February 10, 2013

Video by  - A slow fashion brand based in London. Amazing way of being practical, versatile and stylish.  The only thing missing? Some extra colours! There is an excess of black in people’s wardrobes…  The designer is a graduate from LCF. Do I need to say more?

Tuesday, February 5, 2013
If you really read the fairy-tales, you will observe that one idea runs fro one end of them to the other – the idea that peace and happiness could only exist on some condition. This idea, which is the core of ethics, is the core of nursery-tales.”

G.K. Chesteron All things considered, 1908

from the Book the Classic Fairytales  Iona and Peter Opie 

Monday, February 4, 2013

myworldmycookie:

Commercial add of L’eau de Nina Ricci

Eve Parallel. Maze. Princess gown. Mirror bringing into parallel dimension 

hiddenprincessintheattic:

Florrie - Nina Fantasy ad

The title +  virtual  mixed with reality-  a typical overlap present in fairytales.

soulredemption:

Frida Gustavsson for Nina L’Eau Fragrance by Eugenio Recuenco

Note: Eugenio Recuenco is the same photographer that did series of fairytales for Vogue Spain is the photographer of this ad. 

soulredemption:

Frida Gustavsson for Nina L’Eau Fragrance by Eugenio Recuenco

Note: Eugenio Recuenco is the same photographer that did series of fairytales for Vogue Spain is the photographer of this ad. 

Petals- fairytale atmosphere

Petals- fairytale atmosphere

Friday, February 1, 2013

 The Barneys Electric Holiday video is last season’s news- afterall it was  the holidays season and now we are all focused on Fashion weeks upcoming and Valentine’s day. However, it is a perfect example of a marketing communication tool used perfectly well. Why? 

1. Popular culture: Disney  always attracts attention for many different types of consumers; mothers who want to go shopping and take their children can promise them to take them to the store that  made the Disney cartoon. Others are reminded of their childhood, and frankly few people ever get over their Disney love. A disney campaign attracts the media. ( As you may have noticed not only Barney’s  used the Disney collaboration for the holiday season, across the pond department store Harrods used the more traditional tool of Visual Merchandising by having a Princess themed window display.)

2. Celebrities: Once I read an interview in which someone stated that you knew you were a celebrity when the Simpsons had created your cartoon character version. Is Disney aiming for a similar technique? A video  starring regular  FROWs,  fashion royalty ( Anna Della Russo, Franca Sozzani, Alber Elbaz of Lanvin, the Sartorialist…)  and media celebrities ( Sarah Jessica Parker, Lady Gaga..)  made into cartoon version will definetly attract the attention of bloggers and journalists creating more publicity. A great PR stunt. 

3. Criticism: Disney could have avoided making the arch that slims and elongates the characters into model shape especially considering it spares no one even the already flawless Princesses. Let’s face it: that move was partly to attract criticism and scandal. The more the video is discussed, the more it goes viral. No publicity is bad publicity. 

4.  Designer names: Minnie Mouse cannot go on  a catwalk wearing an imaginary designer, what kind of publicitiy is that?  Real designer  names were involved (Dolce & Gabbana, Lanvin, Balenciaga)  and at the end of the video  every style is shown ( The cruella de Vil one is quite comical). The details and the creativity in this project involved makes it worth watching twice, the idea that Snow White is wearing an apple patterned dress by Nina  Ricci which ties in the fairy tale as well as Nina Ricci’s aesthetic- her perfumes are sold in apple bottles and all her ads feature apple trees.

5. Embarrassment is spared if you did not recognise or spot one of the celebrities in the video as they are all illustrated at the end. And frankly, I might recognise some more faces in the fashion pages in the future ( I did not know what the editor of WWD looked like, I only read the online version).

I would have loved to see even more characters made into models (Donald Duck for one) or Tinkerbell to wear a different outfit (although I have always loved her outfit- especially her shoes- how do they not fly off her??).  But overall it is a great video. MY surprise? It has had less views than Cute story ( recently released short cartoon by Disney for Valentine’s Day) despite having been around longer.

 

P.S. Does anyone else wonder whether this is the last thing Nicholas Ghesquiere designed for Balenciaga?